Weaving Tradition and Technology

Anomalie | Wedding Dress Page

Bespoke dresses for the modern bride

Anomalie is a custom wedding dress online shop. Using a combination of a robust DressBuilder platform along with the service of a Design Consultant you can choose from combinations of styles to visualize your dress before sending to production.

Bespoke dresses for the modern bride

Enriching the preview experience

The challenge was to minimize the need for the stylist to do individual reach out to guide the brides through the benefits of using Anomalie. We needed to improve the experience for unpaid brides by providing enough feature to showcase the full flexibility of the dress design process. Additionally we needed to align User Experience and Interface of Unpaid and Paid States for a seamless experience. We implemented modular system that can be moved around based on customer state in the process and available options.

a black cellphone with a white letter on it

Outcomes

The redesigned fitness tracker app received overwhelmingly positive feedback from users, who praised its improved usability, engaging design, and motivational features. The project was a significant learning opportunity, enhancing my understanding of user-centric design principles and the impact of design on user behavior and app retention.

Outcomes

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